Pro-Fit Performance is a health and fitness facility located in Stonecrest, GA.  It is owned by a dynamic couple who are dedicated to helping people get healthy and fit.  Kevin and Chamonica Peoples are not your average trainers.

Kevin Peoples is a former professional football player who has had tremendous success in his past endeavors.  He has become a local celebrity who has become well known for his fitness programs for athletes at all levels.  Many coaches of sports teams bring their athletes to Kevin so that he can develop a personalized plan for their improved fitness and performance.

Chamonica has also developed a following with local Atlanta residents.  One of her clients proudly told us that when he first started coming to Pro-Fit he was on high blood pressure medicine but now, due to his increased fitness, he no longer needs to take the medication.  In fact, everyone that we spoke to at the gym spoke highly of the training and results that they were experiencing.  We can tell, that the workouts were challenging but they all seemed to welcome the extra push from the trainers.

Kevin said that just like most entrepreneurs, he has experienced highs and lows, but he is ready to take the business to new levels of success.  There is a product line coming soon, and they are also looking at other locations for expansion.

Pro-Fit gym is currently taking new clients for personalized workout plans.  If you live in the Atlanta metro area, make sure you give them a call to inquire about their programs.

Learn more about Pro-Fit Performance Gym by visiting them online at www.pro-fitatl.com

Blog Post: Stephen Wicks

Simply Produce, LLC is a family and Black owned produce store located in College Park, GA.  They recently put out a Facebook post asking for the community to come and support their business.  For some reason, it's since been deleted, but we heard the call and . we want to make sure we amplify their request and spread the word.

Many of our majority Black communities are classified as being "food deserts."  This term refers to areas where you find more fast food and junk food options over fresh fruits and vegetables.  Simply Produce seems to be a much needed option for the people of College Park and the south Atlanta area.

Unfortunately, I have not personally ever visited the store, however their online reviews are favorable and the pictures of their establishment represent a business that values being neat, clean, and orderly.  You can visit their Facebook page and see for yourself.

Statistically, many businesses fail after being started within the first year.  That's just a fact.  When you add the additional hurdles and challenges that face minority business owners, those numbers get even worse.

There are many reasons that businesses fail, but at BlackBusinessList.Com we want to make sure that we assist those individuals who were bold and courageous enough to give entrepreneurism a shot.

If you live in the Atlanta area, make sure that you visit Simply Produce and let them know that we care and we appreciate the fact that they are trying to provide a much needed service in our community.

Learn more about them here.

​Simply Produce Facebook Page

Simply Produce
3375 Roosevelt Highway Suite F
College Park, Georgia
Call (404) 941-9185


Stephen Wicks
Founder, CEO
BlackBusinessList.Com
swicks@blackbusinesslist.com

One day not so long ago, a very good friend of mine said that he was going to take me to this bookstore that he found in Morrow, GA.  He knows that I've been fond of Black bookstores since discovering them in college and he know I would get a kick out of this store.

When I saw the name of the store, Nubian Books, I knew I would be in heaven.  In front of the store was a Black author sitting at a table doing a book signing.  There were a few people gathered waiting to speak with her and inside there was r&b/hip-hop jazz playing.  Oh yeah!  My senses were under attack but in a good way.  They have just about every Black author that you can think of and they also sell Greek letter paraphernalia.  My wallet wasn't ready.  But seriously, if you're in the Atlanta area, you should definitely take a look around Mr. Marcus Williams' store.  You won't be disappointed.

Follow them on Twitter and let them know you heard about them from BlackBusinessList.Com

Twitter: https://twitter.com/nubianbookstore

Nubian Books
1540 Southlake Pkwy
Morrow, GA 30260

Blog Post
Stephen Wicks, Founder
BlackBusinessList.Com

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“It's not just about money with us”

by A.K. Folami

“It's a Family Affair” could be the theme song for Skate Zone, the roller skating rink owned by Debra and Richard Phillips. Located in Morrow, Georgia the facility caters to families and the Phillips list this as the main reason for their success. Debra told BlackBusinessList.com [BBL] it's important the community knows families are always welcome. Richard added competitive admission and skate rental pricing plus good customer service also contribute to the business' longevity.

Even through tough economic times the rink remains open for all scheduled sessions, most of which welcome skaters of all ages and only two catering to specific audiences: the Saturday teen night and Sunday adult skate. Skate Zone's family sessions remain popular with children and adults because of low admission and the family atmosphere. Debra said reasonable prices ensure individuals and families can afford to keep skating in their lives.

Spiritual convictions guide the couple and they feel a duty to “give back” because of their many blessings. Debra explained the rink has certain standards and one of them is the no-sagging rule. Ms Deb has no problem asking men and boys to be better examples and pull up their pants. She typically makes her request one-on-one but other times she's heard on the rink's PA system making an announcement. “What we allow is a reflection of us,” she said. “When you come to someone's home, respect their rules.” Her husband is not so quick to pull customers to the side and jokingly calls his wife the “bad cop” of the duo. On a serious note, he said the two get along great and their work days go by quickly.

Debra shared a secret to their success working together as a couple is they leave business matters at the rink. It might seem they're together all the time but they both also enjoy participating individually in the hobbies and activities that bring them joy away from the business.

Keeping it in the family

Married for 19 years, the Phillips have three sons and intend to keep the rink in the family for generations to come. Richard noted how difficult it is to name one Black-owned business or empire where the wealth of it has passed down through one family. He recounted how he and Debra were two of only a handful of Black rink owners at the Roller Skating Association International's 78th annual convention held in May.

The roller skating industry remains full of Caucasian-owned rinks, many in operation for decades and still run by descendants of the original owners. The Phillips want the same for Skate Zone and made sure their sons, (the oldest now in college majoring in marketing), spent their teen years working in the rink.

“We've owned businesses since they were little,” Debra shared. As parents they've made sure to instill entrepreneurial spirits into their offspring. “Business ownership is important. If you want to make your own rules and build your own equity you have to have your own.”

Previous rink venture

The couple previously co-owned Decatur Family Skate, in operation from 2001 to 2004. Richard knew he wanted to own a business and began associating with the “right people.” He considers that an essential key to success and one that results in “one chapter leading to another.” In their first rink venture, the Phillips had investors and partners. The lessons learned from being in that business seven days a week prepared the two for what would come later: 100% ownership of their own rink.

Richard counts approval of the loan to purchase Skate Zone and the first day of business as his most memorable and overwhelming moments. “It was a great day for our family,” he said of the Nov. 5, 2004 grand opening. Debra added it was also scary not knowing what was around the bend but more than a decade later, after weathering many storms and eating the fruits of success, she says, “I'm blessed to have Rich. We're partners in everything.” Richard referred to himself and his spouse as Bonnie and Clyde. “We're in this together.”

Advice to future entrepreneurs

As someone adopted at a young age, he encouraged people to push on through difficulties and not let childhood traumas deter them from pursuing their goals. “Whatever you put your heart to, you can do,” he said.” Debra admonished those who think they want a business to count the cost. “It's 24/7. People have to be up for the task.” Your job, she added, is everything. “You can't miss one thing.” As rink owners she said their days continue on even after sessions end. “There's no checking out.”

Do adults still roller skate?

Although Skate Zone has many children and teens as customers, the rink has its share of loyal adult patrons. Non-skaters sometimes express surprise that grown ups still put on skates and “get their roll on.” Dedicated skaters like Rachel De laugh when asked to respond to questions such as, 'Do you still roller skate?' Her response: “Do you still play Bingo?,” in reference to the number of adults who regularly play the game they learned as children.

Keivonta Lawrence encouraged those in doubt to visit a skating facility for themselves. “Come to the rink once and it'll take it from there.” The 24-year-old has been a Skate Zone customer since his teenage years and enjoys his 'me-time' skating as well as the family and friends he regularly sees at the rink.

De skates at several Atlanta area rinks but calls Skate Zone her home away from home and the place she always holds her yearly birthday party. One of the most popular and respected skaters in the area, she unashamedly boasts her love for her favorite past-time, “When I'm on the floor, it's all about me. I'm a celebrity in my own world. I'm in love with my skates and my skates love me.”


What makes this rink different?

Her daughter and two young granddaughters also skate at Skate Zone and the Phillips place the entire family on the list of the rink's longest term customers. Such connections help them know they're on the right track. “It's not just about money with us,” Debra said, adding that they always try to treat people fair. Richard said one thing that makes the business stand out is that he and Debra emphasize the family atmosphere and personally interact with those who spend money and time at their facility. “We like to be visible and accessible to our customers.”

Connect with Skate Zone: (770) 960-1400, 6766 Mount Zion Blvd., Morrow, GA, or on Facebook: SkateZoneMorrow