by Shaan Rais, Guest Contributor:
Close your eyes and picture a successful brand. It can be any brand that springs to mind. What
makes that brand unique? I really want you to think about this. Make a list of all the
characteristics that come to mind.
Now look at your list. What do you notice? I bet you can see immediately who might be attracted
to this brand. You know what type of people--single men, strong mothers, divorced parents,
teens--this brand appeals to. But do you know why it has this appeal?
Successful brands know how to tell a story that speaks volumes to their target audience. You
have a unique story too. Figure out how to tell your story and you’ll be unstoppable. But this is
easier said than done, so let’s get into the strategy and psychology behind turning your story
into a successful brand.
Figuring out why a company, an organization, a coach, a speaker, and/or a leader appeals to a
certain group of people can be challenging. But the answer is all in the strategy.
The key to success here is to tell your story in a way that moves people to action. As a
motivational speaker, when I step onto that stage, my goal is to get every member of that
audience to make a decision about me within the first 30 seconds. Love me or not, it doesn’t
matter initially. All I want is some kind of response.
Why? When an individual decides they love me right away, that makes them pay attention to
what I say next. When an individual decides they don’t love me, that also makes them pay
attention. We pay attention after we’ve made a decision because instinctively, we want to prove
Do you know what you don’t want as a speaker or a coach? You don’t want to get on stage and
have your audience feel “on the fence” or lukewarm about you because they’ll also prove
themselves right about that. And--you guessed it--they won’t buy from you.
Successful brands make this strategy work and ride it all the way to the bank.
Now that we understand the basic strategy behind using story to move your audience to make a decision, let’s dig a little deeper into the psychology here. People also respond to brands and individuals who stand comfortably in their authenticity and truth. Go back to the successful brand I asked you to picture at the beginning of this article. Did you write “authentic” on your list of characteristics? I’ll bet you did--or something equivalent to it.
There’s a good reason for this: almost everyone is hiding and creating complex marketing
campaigns around masking their own vulnerabilities. But this is the easiest way to get lost in the noise of social media. On the other hand, if you can leverage your own vulnerability, you can tap into power your closest competition only dreams about. Remember, it’s your vulnerability that makes you human and real people relate to real people.
So the key to building a successful brand and being a successful leader is self-awareness.
Everyone has a unique story to tell. By identifying your story and the particular strengths you
have to share with the world, you can leverage your past experiences to serve your clients.
How do you turn your story into a successful brand with the elements I’m talking about? It starts with these seven steps:
If you’re ready, I’ll show you exactly how I used these seven steps to grow #brandedlikealeader to over $425K in less than 90 days. The next time I ask you to picture a successful brand, I want it to be your own!
Many people have slacked up from exercising at gyms because of the COVID-19 pandemic. Home work outs seem to be a much safer alternative to going to packed buildings full of people breathing hard and potentially spreading the coronavirus. SmakkFit fills an important gap in this dynamic. They offer home workout products on their website.
SmakkFit owner, and BlackBusinessList.Com member, LaMarqus Collins, is offering FREE shipping on orders over $45 to fellow BlackBusinessList.Com members.
Exercise products make great holiday gifts. Visit their website to learn more about them: www.SmakkFit.com.
This year, Black Friday is on Friday, November, 27, 2020. Popular online Black business directory, BlackBusinessList.Com, has announced an initiative to support Black business owners during the Black Friday shopping weekend. The initiative is entitled, BBL Black Friday Deals.
Stephen Wicks, founder of BlackBusinessList.Com, will broadcast online daily and showcase members of the website who have special deals and offers. Some of the deals presented, will be exclusive to other BBL members, while others will be for the general public. The LIVE online shows will be broadcasted on Facebook, YouTube, BlackBusinessList.Com, and BBLTV.net.
According to some reports, over half of Black-owned businesses may not survive the COVID-19 pandemic (National Geographic). Stephen Wicks said, "We can not stand by and not support those brave individuals who dared to dream and become entrepreneurs. We will be a part of the solution and we will do all we can to help support them."
BlackBusinessList.Com is asking that all Black Americans commit to buying from at least 1 Black owned business during this year's Black Friday weekend. Traditionally, Black Friday is the sales period where businesses can make enough profits to be "in the black" for the year. He says, "We don't want Black businesses to not have the same benefits as other businesses during this important weekend."
BlackBusinessList.Com asks that the public visit their website to find a Black business to do business with if they don't personally know an entrepreneur that they can support.
Learn more at www.BlackBusinessList.Com
Business Consulting, Medicine
Four85 Solutions provides superior revenue cycle strategies for private practice physicians that desire to focus on patient care rather than paperwork. We help optimize payment of patient claims and improve your bottom-line.
Became A BlackBusinessList.Com Member On:
October 25, 2020 4:50pm
Business Contact or Owner Name:
Business Phone Number:
PO Box 5577
Williamsburg, VA 23188
Find A Black Business Now!
Join Us Now!