In my opinion, this is one of the first things that you should do before actually getting your business off and running.
Logos and taglines help communicate your message to the masses.
A good logo and tagline can make you stand out from your competition and make your business top of mind with consumers.
You may find that getting help from a branding or marketing consultant would be beneficial. They are educated on what colors, shapes, and words can influence your audience the most. Using professionals will probably yield you the best results, but not always. A strong business owner who knows who they are and who knows who their market audience is can come up with great concepts all on their own.
After you get a concept together, you can employ a graphic designer to help put it all together for you. There are also branding or design companies that can do all of your marketing materials together in one package. Do the research and make sure you start to differentiate yourself from your competitors.
Stephen Wicks, Founder
Stephen Wicks Internet Development Company